For example, there is not even a whiff of a pride month celebration in such a colossal game as Genshin Impact. There might be other games that have Pride Month events, but most of them have one thing in common – these are either Western market games, or they are made by Western developers. Read more Disney to investigate LGBTQ+ concerns God forbid we make someone feel excluded, right?
Their free banner pack offers banner cards for bisexual, lesbian, gay, pansexual, ace, non-binary, and trans pride. But ever-popular tactical shooter Valorant out-tactics all of them. Kid-centric obstacle course gameshow-like Fall Guys provides a free “painted with pride” costume and a selection of prideful profile pictures to everyone. Halo Infinite and League of Legends have some sort of a rainbow-coloured cosmetic items. Forza Horizon 5 plans to give a rainbow livery for a Zonda Cinque supercar to all players.
Destiny 2 sells (proceeds donated to a charity) a real-world rainbow pin, which will also give you a corresponding emblem in-game. Many popular game titles are having some sort of pride month events, sales or giveaways. In that regard, the video game industry is no different.
The whole world, and especially the US, is no stranger to commercial exploitation of holidays. Video game companies roll out the mandatory rainbow flags, but only as far as it doesn’t hurt their bottom lineĮvery year when the month of June comes around, there is a change in the air – everything is rainbow-coloured and paraded, and every corporation puts its best inclusivity hat on.